Why HicTribe?

Happiness is a choice. I learned this statement with nothing but a backpack and a cold night in a rural Thai village.

They had no possessions, yet gave us everything—kindness, warmth, their only bed. I got a tattoo in Thai that day to remember it forever:

“ความสุขคือทางเลือก”

(Happiness is a choice)

Now it’s stitched into every piece I design. HIC Tribe is clothing with soul, created to remind you that mindset beats material—every single time.

You’re not just buying clothes.

You’re choosing alignment. You’re repping a truth.

You’re joining a tribe that knows joy isn’t found—it's chosen.

Welcome to the HIC Tribe

Founder ☺

HicTribe

What We Offer?

HIC isn’t just streetwear—it’s a movement. A community built around the belief that happiness is a choice. From embroidered hoodies and statement tees to kids’ wear, tote bags, and accessories—every piece is designed to express purpose. Crafted for those who walk their own path, and wear what they believe in. #hictribe

Our Mission

To awaken the power of choice within every soul—reminding the world that happiness isn’t found, it’s chosen.

Through soul-stirring streetwear rooted in Thai spirit and purpose, HIC isn’t just a brand—it’s a movement for those who walk their own path, wear meaning, and live with intention.